tag:blogger.com,1999:blog-421415893135886499.post2918575288995192920..comments2023-08-13T16:45:38.240+01:00Comments on Revolutions: Introducing the Pet Shop Boys ... for Every Daily Mail Reader ...Melnykhttp://www.blogger.com/profile/15850071025442254001noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-421415893135886499.post-40983241687876026152009-03-14T13:50:00.000+00:002009-03-14T13:50:00.000+00:00It is a great business decision to create a positi...It is a great business decision to create a positive brand association. It is a very poor one to create a partnership with two brands that have little in common and where the consumers of each are unlikely to reciprocate brand loyalty.<BR/><BR/>Why aim for just 2 or 3% of sales off the back of a multimillion campaign? Why not give every Independent or Attitude reader - who are more likely either be a PSB fan, or develop into one - a sampler with exclusive tracks and encourage them to either buy the new record or attend the coming tour? <BR/><BR/>This makes more sense in the long run, rather than taking a punt at an audience who has little interest in your product in the first place.<BR/><BR/>Of course we are making assumptions - maybe the conservative middle class are all closet electropop fans?Melnykhttps://www.blogger.com/profile/15850071025442254001noreply@blogger.comtag:blogger.com,1999:blog-421415893135886499.post-9892645959972978422009-03-13T10:33:00.000+00:002009-03-13T10:33:00.000+00:00Are PSB openly gay artists? I’m not so sure. I’d s...Are PSB openly gay artists? I’m not so sure. I’d say they are subtly gay artists. Neil himself, in this month’s Attitude magazine, is bemoaning the fact that PSB are labelled as gay artist. And Chris has never actually publicly declared his sexuality.<BR/>I think this is quite simply a business decision – and one that had to be made. PSB are on a major label, not just that, they are on a major label that is financially struggling. Rightly or wrongly, the days of ‘artists’ being support by the massive sales of Coldplay, Robbie Williams etc are gone. I believe the Pets recently resigned to EMI – and I bet that is why we see them picking up a Brit Award, free Cds in the Daily Mail – they’ve actually got to start selling records again.<BR/>I hate the Mail as much as the next free-thinking person, but if you give out 2.2m cds and 3 or 4% of the people who get the CD then log on to iTunes and pre-order ‘Yes’ or download ‘PopArt’ – then that is good business.No clue manhttps://www.blogger.com/profile/12944621398441364114noreply@blogger.comtag:blogger.com,1999:blog-421415893135886499.post-32581028328379814932009-03-08T23:51:00.000+00:002009-03-08T23:51:00.000+00:00Glad to see I'm not the only one who's somewhat cr...Glad to see I'm not the only one who's somewhat creeped out by this development.<BR/><BR/>I'd like to believe that this might tempt open-minded Daily Mail readers into becoming PSB fans, except that the paper's politics are so extreme that "open-minded Daily Mail readers" seems just shy of an oxymoron.<BR/><BR/>At the same time, it's not difficult to believe that this move will sell more PSB albums than it does Daily Mail issues -- over the long term and adjusted for relative cost. That wouldn't be such a bad thing, right?<BR/><BR/>Still, yes. Kinda creepy.Anonymoushttps://www.blogger.com/profile/00760081404829549728noreply@blogger.comtag:blogger.com,1999:blog-421415893135886499.post-75062588479466858372009-03-08T11:24:00.000+00:002009-03-08T11:24:00.000+00:00Yeah M, I thought this partership was rather stran...Yeah M, I thought this partership was rather strange too. Neil has slated the Mail for years (for obvious reasons) and having to buy this rag in order to get my free CD made my skin crawl. I can't believe Neil and Chris would sanction this association.GDAWGhttps://www.blogger.com/profile/09944259543302002070noreply@blogger.com