The Quietus has a great story today on Trent Reznor's withdrawl from the 2.0 universe after encountering "too many idiots".
Is this a case of biting the hand that feeds you? Our new virtual world has allowed unprecedented interaction between artist and fan. How you use that power is up to you - but throwing your toys out of the pram if you don't like how you are being perceived isn't doing yourself any favours.
Musicians have always created a story around them to make them seem more interesting. Liam Gallagher is a tough northern prat. Lilly Allen hates everything and hits people. And James Blunt - well, he's mainly boring. But these are just roles they play.
The internet is simply a medium for people to connect. The "idiots" on the web are the same fools that come to Reznor's concerts and buy his music. Only now they can get that little bit closer to him - albeit virtually. His fear is insecurity - maybe they'll see that he's not such a dark gloomy goth afterall.