The Gaymonkey Survey - Part 2: Join Our Club

We've been thinking about how to thank our community through a membership site. We've imagined this would be a place where our fans and followers could get access to exclusive material - from new tracks, to videos and concert performances. Getting your opinion on how to set this up was a crucial part of the Gaymonkey survey.

Only a fifth of the respondents to our questionnaire currently belong to an artist or label membership site - from Madonna, to Röyksopp and the Bedroom Community pages. Just under 40% replied that they did not like membership sites - could this be that labels are not offering the right kind of benefits to keep their audience engaged?

One respondent put it simply: "To be honest, I sign up for them and usually immediately forget about them"

We asked what types of features would entice people to join an artist/label membership site. 48% of people would join a members area if they were offered the promise of free music. But equally, access to buy music before it is officially released is also a strong draw (42% of respondents). Here's where the power of free comes back to the debate.

However, 25% stated that getting exclusive videos would not be incentive to join. With YouTube reaching its fifth year - and getting up to 2 billion views per day - perhaps we are satisfying our need for video content on our new favourite mainstream platform?

So what do they really want from a members site?
The Wordle above paints a picture of what our community expects from a new club. Clearly exclusive stuff - from getting new music first to priority gig tickets - is attractive, as well as access to free swag.

Membership should have its privileges.

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