"If" Isn't a Strategy

If only my lawn was emo then it would cut itself

If we only had a bigger budget.
If only people didn't steal music.
If things were like they were before.
If only we had better PR.
If only we had their contacts.
If only we had a major label deal.

It's easy to get stuck in this spiral, but "if" will never be a catalyst for achieving goals - no matter what industry you're in. The blame involved establishes you as the victim - the only way to move your music career forward is to take responsibility and create a full strategy for your work that puts you in control.
Artists involved in the piracy debate often fall into the downward spiral of "if". Major labels have tried their best to convince us; if only the evil pirates could be stopped, then the music industry would be saved, and all would be as it was before.
The fact is - file sharing is a reality. Blaming piracy for any lack of your own success is useless - artists themselves cannot stop file sharing from happening.
Instead of "if only" - what are you doing to take responsibility for a strategy where you have outlined what you want to achieve, and the steps to making it happen?
Image from Flickr by Martin Deutsch

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