Radiohead's Surprise Idea

They changed the game with their proposition of pay-what-u-want for In Rainbows.

This time round, Radiohead have set the price, but The King of Limbs still remains remarkable in it's distribution. No warning, no hype, no marketing - just music. Worldwide, on their site, downloadable at a reasonable price. Available instantly.

It seems incredible, doesn't it. Yet the methodology is simple. Make something, then make it available. Any artist could do this, but few do. We are conditioned to thinking that only bands like Radiohead have the power to be brave because they already have the fan base to do so. The lesson is still the same for every artist - focus energy on building your community. And then give them great ideas to experience.

The album is great, and the band continue to inspire a new industry with a new way of thinking. Thank you.

If you don't have it already - The King of Limbs is yours by visiting http://www.thekingoflimbs.com/

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