20.2.12

Diplomacy

The terms of the music industry have always been dictated by labels.

Any negotiation that takes place involves labels and the consumer. From distribution to pricing, the battle plays out between these two giants. If one side has too much power, the other fights back.

But where is the artist? Are they even at the table?

Funny thing is - the artist is responsible for the creation. And now that they can connect directly to their audience, there is no longer a need for the middle man.

In the new music industry there is no need for battle.

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