Less Industry, More Music

"The music industry is really focused on the ‘industry’ part and not so much on the ‘music’ part. This is the greatest moment in the history of music if your dream is to distribute as much music as possible to as many people as possible, or if your goal is to make it as easy as possible to become heard as a musician. 

There’s never been a time like this before. So if your focus is on music, it’s great. If your focus is on the industry part and the limos, the advances, the lawyers, polycarbonate and vinyl, it’s horrible."  -- Seth Godin

Seth often chooses to look at the music industry as an example of how the world we live in is changing - and how the challenges presented are actually vast opportunities. I couldn't agree with him more. At Gaymonkey, we have always been about making brilliant electronic pop music.  Of course we like to make some money - but only so that we can make more music. 

And we like to share that opportunity with new people we love - like Ebb or MaJiKer. Or the boys from the Feed collective.

One of the greatest lessons I have learned on this journey was summed up on day in Amato's board room, when our account manager asked why we couldn't just get a "really good remixer to fuck up a track so that you can sell some records". A year later they went out of business. We're still making music.

Image by bdesign.be

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