Deal With God - A Video

More proof of why the internet has revolutionised music.

Last year Buffetlibre DJs contacted us about doing a cover version for their REWIND2 project. They found us via MySpace (I think ... or maybe it was through our email newsletter via Gaymonkeyrecords.com). They are based in Spain - we've never met, but we're virtual mates.

We of course covered "Running Up That Hill" by Kate Bush. The Buffet boys then create a fantastic site with the rest of the cover versions - essentially a digital album.

It is offered free to anyone. They promote it, gaining the kudos of cool, and we get some promotion to a new audience. We are introduced to their community.

Months later, a guy named Martin in Peru (!) gets inspired and makes his own music video for the track. He posts it up on YouTube, and a new community of Kate lovers is introduced to us.

A decade ago this would have been impossible.

No comments: