While I waxed on yesterday about MySpace losing its mojo, the BBC confirms that only 25% of people polled in a recent survey find the networking site to be their favourite place on the web for music.

That is a shocking statistic - considering I would hazard a guess that most people see the brand as being geared towards bands and their fans. But it backs up my thoughts that the platform isn't really working anymore.

The headline of the article is equally perturbing:

"Almost 75% of music pirates would stop if told to by their ISP"

Two points here:

1.) The poll was conducted in a survey of 1500 people. Who out of the sample have NEVER downloaded music without paying? And out of those, who would admit to it? I'm not sure I know anyone in the 20-35 category that haven't downloaded music (or perhaps even a film) for free - whether they would admit to it, is another point. Those in the "pirate" group must then be quite a high percentage.

2.) The fact that it would take a third party company - even one with no legal authority, such as your ISP (in my opinion they are merely a conduit of information - the crime is between the end user and the copyright holder) - to deter the theft, is very interesting. It says a lot about our society's acceptance of being monitored vs. our value for copyright.

Psychologically we do not process the act of downloading music without paying for it as theft - UNTIL we are caught doing it by someone else. Those polled might confess to the illegal download - and thus they recognise that it is "wrong" to do so, but this knowledge alone is not enough to have them change their behaviour. It is too easy to get away with the act, so morally we do not consider it wrong. Much like speeding - if no one is there to see it happen, is it really a crime?

Image by asboluv

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