Last year they measured their carbon footprint. Now Radiohead appear to be trying to cut down on their impact - with a symbolic gesture of not jetting across the pond to promote their new album In Rainbows (which, incidentally, is a brilliant piece of work ...).
Rather than flying to NYC to appear on Late Night With Conan O'Brian, the band played 'House Of Cards' live via satellite from a studio in London. The performance was part of NBC's week of environmentally conscious programming.
It's not necessarily a new idea - and with Prince Charles upping the ante by making appearances via hologram, one would suspect Thom Yorke et al. to do the same. Perhaps the gesture was only a drop in the proverbial ocean - the band go on a world tour this summer.